I’m a designer and researcher who has worked on projects big and small for brands, startups, the public sector, and everything in between. Here are the things I can help you with:
Art/design direction
Branding
Digital design
Environmental design
Packaging design
Print design
Product development
Qualitative research
Service design
and more, just ask
Currently, I’m freelancing with Room for Magic and the Public Policy Lab.
I live in Los Angeles.
peteyroutzahn@gmail.com
LinkedIn
Petey Routzahn, 2025
I led the creation of a qualitative database for civic research featuring over 100 hours of interviews with older adults about their experience with aging and accessing healthcare.
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Art/design direction
Digital design
Product development
Qualitative research
I led a team of researchers and designers to interview unhoused young adults, landlords, and subject matter experts in homelessness. We used the findings to design a city program that makes renting more accessible for unhoused young adults in New York City.
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Print design
Qualitative research
Service design
I guided the Public Policy Lab through a rebrand and website redesign and led public sector research and design projects addressing homelessness, healthcare, and the digital divide.
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Art/design direction
Branding
Digital design
Print design
Qualitative research
I designed the brand identity for the Michigan Justice Fund, a funders' collaborative that supports community-driven alternatives to incarceration in Michigan. See more
Art/design direction
Branding
Digital design
Config
I created the brand identity, design system, website, and merch for Figma's first design conference.
🚧 Coming Soon
Art/design direction
Branding
Digital design
Environmental design
Print design
LA Forward
I created the brand identity and a voter guide for LA Forward, a progressive political organizing coalition in Los Angeles.
🚧 Coming Soon
Art/design direction
Branding
Print design
WAPOW Magazine
I designed an informational kiosk and quarterly publications for WAPOW, a free bilingual magazine focused on Los Angeles' Chinatown's past, present, and future.
🚧 Coming Soon
Art/design direction
Environmental design
Print design
Plaza Film Nights
I designed the graphics that wrap around the ice rink and other environmental and print elements for Santa Monica's annual ice skating rink and outdoor cinema.
🚧 Coming Soon
Art/design direction
Branding
Environmental design
Print design
Sonos CEDIA
I designed large-scale brand activations for Sonos to showcase their premium home sound system.
🚧 Coming Soon
Art/design direction
Environmental design
Print design
Relativity
I created the logo for Relativity Space, an aerospace technology and manufacturing company notable for 3D printing rocket parts.
🚧 Coming Soon
Art/design direction
Branding
Seed
I made email campaigns, microsites, and other digital assets for Seed, a microbial sciences company researching the uses of microbes to improve human and planetary health.
🚧 Coming Soon
Digital design
Packaging design
Print design
Bar Nine Coffee
I created the branding and packaging and managed wholesale accounts for a Los Angeles-based coffee shop driven by hospitality and sustainability.
🚧 Coming Soon
Art/design direction
Branding
Environmental design
Packaging design
Product development