petey.info

I'm a designer and researcher drawn to projects that involve people, places, and systems. I’ve collaborated with civic organizations, local businesses, and startups, typically helping partners with some combination of:

Research & storytelling
Brand identity & creative direction
Digital & website design
Print & packaging design
Environmental & exhibition design
Service & system design
And probably more

peteyroutzahn@gmail.com

Petey Routzahn, 2026

The People Say

I led the creation of a qualitative database for civic research featuring over 200 hours of interviews with older adults about their experience with aging and healthcare.

Research & storytelling
Brand identity & creative direction
Digital & website design
Service & system design

Config

I led the branding and environmental design for Figma's first-ever design conference, creating the complete visual identity and all event collateral for over 1,000 attendees.

Brand identity & creative direction
Digital design & websites
Print & packaging design
Environmental & exhibition design

Rental Access

I led a team to interview unhoused young adults, landlords, and subject-matter experts on homelessness. We used the findings to design a city program that makes renting more accessible for unhoused youth in New York.

Research & storytelling
Print & packaging design
Service & System design

Public Policy Lab

I guided the Public Policy Lab through a rebrand and website redesign, and led public-sector research and design projects addressing homelessness, healthcare, and the digital divide.

Brand identity & creative direction
Digital & website design
Print & packaging design

Michigan Justice Fund

I designed the brand identity for the Michigan Justice Fund, a funders' collaborative that supports community-driven alternatives to incarceration in Michigan.

Research & storytelling
Brand identity & creative direction

LA Forward

I created the brand identity and a voter guide for LA Forward, a Los Angeles-based progressive political organizing coalition.

Brand identity & creative direction
Print & packaging design

Public Counsel

I designed a series of detailed informational flyers about people’s rights in collaboration with a public-interest law firm.

Research & storytelling
Brand identity & creative direction
Print & packaging design

WAPOW Magazine

I designed an informational kiosk and quarterly publications for WAPOW, a free bilingual magazine focused on Los Angeles' Chinatown's past, present, and future.

Research & storytelling
Brand identity & creative direction
Print & packaging design
Environmental & exhibition design

Plaza Film Nights

I designed the signage, printed materials, and environmental graphics for Plaza Film Nights, Santa Monica's annuaal outdoor ice skating rink and cinema series.

Brand identity & creative direction
Environmental & exhibition design

Sonos CEDIA

I designed and oversaw the installation of large-scale brand activations for Sonos to showcase their premium home sound system.

Brand identity & creative direction
Print & packaging design
Environmental & exhibition design

Relativity

I created the logo for Relativity Space, an aerospace technology and manufacturing company known for 3D printing rocket parts.

Brand identity & creative direction

Seed

I created microsites, newsletters, email campaigns, and other digital assets for Seed, a microbial sciences company researching how microbes can improve human and planetary health.

Digital & website design
Print & packaging design

Bar Nine Coffee

I led branding, creative direction, print and packaging design, and retail for a Los Angeles-based coffee shop driven by hospitality and sustainability.